Bata: shoemaker to the world

Bata is synonymous with school shoes and Bata pricing (Rs. 99 pricing)  in India. However, not many know that company’s roots actually lie in Eastern Europe – in fact, the Indian operations were actually set up by chance. Czech pioneers arrived in India in the 1920s to source raw materials but decided to stay because … Continue reading Bata: shoemaker to the world

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ITC: Less of a puff

ITC’s roots go back a century. It was incorporated as Imperial Tobacco Company of India in 1910 and for the first 6 decades of its existence, it was devoted to growing and consolidating its cigarette and leaf tobacco business.  From cigarettes to hotels & what not  The winds changed direction in 1975. Since then, ITC’s … Continue reading ITC: Less of a puff

Dropping the middleman

No community marketplace is immune to the threat of disintermediation. No matter what the service, if it costs money to use a platform, there is always going to be people looking for ways to cut it out of the loop. Platforms employ several methods to deter disintermediation, such as creating terms of service that prohibit … Continue reading Dropping the middleman